Ruhai Wu

Overview

Ruhai Wu is an Associate Professor of Marketing at the DeGroote School of Business. His research focuses on marketing issues in the health and wellness sectors serving older adults, including organizations’ product and service design, pricing, communication strategies, household adoption decisions, and related public policy. Dr. Wu is particularly interested in challenges of information asymmetry in this domain and their implications for decision-making by both individuals and institutions. His research expertise spans industrial and retail marketing strategies, including pricing, advertising, channel relationships, customer relationship management, and digital platform management. Dr. Wu employs both game-theoretic modelling and empirical analysis to examine the strategic behaviours of firms and consumers and their impacts on market outcomes. His work has been published in leading journals in Marketing, Information Systems, and Operations Management, and he has received more than ten competitive research grants from prestigious agencies such as the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC). Dr. Wu’s recent projects explore topics such as e-commerce platform pricing and management, information asymmetry in supply chains, dynamic pricing in competitive markets, communication in joint consumption, and livestream e-commerce.

Affiliations

• Member, McMaster Institute for Research on Aging (MIRA), McMaster University
• Associate Professor, DeGroote School of Business

Education

BA, Tsinghua University

MS, Tsinghua University

MS, University of Texas

PhD, University of Texas