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The Boomer Brain: Research Workshop, Networking and Public Talk

Start Date: Dec 4, 2017 2:30 PM
End Date: Dec 4, 2017 7:30 PM

Location: Ron Joyce Centre, Burlington 

MIRA and the Faculties of Business and Humanities present a joint networking initiative exploring interdisciplinary connections between the neuroscience of aging and applied research in areas such as design thinking, neurophysiological tools, digital-aesthetic design, communications and marketing.

The event consists of a research workshop and public talk titled “Neuroscience and the Older Consumer: Challenges and Opportunities” by Dr. Michael E. Smith, an applied cognitive neuroscientist and neuromarketing specialist.

Researchers in all Faculties are welcome. For more information and to register for the public talk, click here.

Dec
2017

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Email MIRA at: MIRAinfo@mcmaster.ca       Follow us on Twitter : @MIRAMcMaster
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